SEN Blog
How to Make Your Kitchen and Bath Business Grow
You’re a great designer, but most likely your competitors are, too. How do you distinguish yourself from the competition and make your business stand out from the others? If you want your kitchen and bath business to grow, the industry experts at SEN Design Group can help. We are dedicated to helping kitchen and bath […]
The Proof Is Out There: Good-Better-Best is the Best Selling Model for the Kitchen and Bath Industry
“G-B-B is a strategy every company should consider. I routinely see it used to simultaneously attract high-spending customers and price-conscious ones, dramatically boosting revenue and profit.” —Rafi Mohammed, Harvard Business Review. For decades, the SEN Design Group has been advocating and teaching the intrinsic value of the Good-Better-Best (G-B-B) selling model. Many, but not all, […]
The Value of Benchmarking Reports
“There is no worse mistake in public leadership than to hold out false hopes, soon to be swept away.” —Winston Churchill. Most kitchen and bath business owners don’t know how well they are doing. Their showroom may be full of prospects due to the boom the industry has seen during this post-Covid remodeling demand, and […]
A New Way of Doing Business in the Kitchen and Bath Industry
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