SEN Blog

Business Advisory Vol. 2, Issue 8

The Case for Competitive Website Management

“Content isn’t King, it’s the Kingdom.” —Lee Odden, B2B Marketing Agency In most cases, your website is the first impression you make to your prospective client. For as long as technology is within the scope of what we now experience, it is your showroom. Your website has got to be excellent all the time, and […]

Feature Article

Customer Experience—The Numbers Tell the Story

The importance of customer experience cannot be overstated. If you didn’t think customer experience (CX) is important or is a competitive edge over rival companies in the industry, think again—the numbers tell us CX is extremely important to customers and businesses alike. Studies show that customers are willing to pay a higher price for products […]

BUSINESS ADVISORY VOL. 2 ISSUE 1

An Annual Marketing Budget Gives Your Business a Competitive Edge

Being seen means getting clients. In order to stay relevant among the competition in today’s market, it’s crucial to consistently remain visible. Money spent on a company’s image is an investment in future sales. Digital marketing costs should make up more than half of the money you spend on marketing your company, so create and […]

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